Who we are
My Fragrance
Crafted with Experience. Created for Everyone.
My Fragrance is a fast-growing Indian fragrance and FMCG company dedicated to making fine, long-lasting fragrances accessible to consumers across India and international markets.
Backed by more than 25 years of expertise in fragrance development, manufacturing, marketing, and sales, we have built our reputation on understanding fragrances, evolving consumer preferences, market trends, and the changing expectations of modern customers.
Our Philosophy
Premium Fragrance Experience. High Fragrance Dosage. Honest Value.
We believe exceptional fragrances should be enjoyed by everyone—not defined by price. By combining premium ingredients, advanced fragrance development, high-dosage formulations, and efficient manufacturing, we create products that deliver outstanding fragrance performance while remaining competitively priced.
Our Strength
Complete Control. Exceptional Quality.
What sets My Fragrance apart is our ability to manage every stage of the fragrance journey—from concept and formulation to manufacturing and market delivery.
Our dedicated Fragrance Research & Development Laboratory continuously develops innovative fragrance profiles, formulations, and products inspired by evolving consumer preferences and global fragrance trends.
With our own fragrance blending and manufacturing facilities, we maintain complete control over quality, consistency, formulation precision, and production efficiency.
This integrated approach enables us to consistently deliver innovative, high-quality fragrance products while maintaining the standards our customers trust.
Our Core Capabilities
✔ In-house Fragrance Research & Development
✔ Dedicated Fragrance Blending Facility
✔ Integrated Manufacturing Infrastructure
✔ 25+ Years of Fragrance Industry Expertise
✔ Product Development for Indian & Global Markets
✔ High Fragrance Dosage Formulations
✔ Deep Understanding of Consumer Preferences
✔ Premium Quality at Honest, Competitive Prices
Our High-Dosage Philosophy
Because Performance Matters.
At My Fragrance, we believe fragrance dosage plays a defining role in creating a memorable fragrance experience.
Our formulations are carefully developed using high fragrance concentrations, depending on the product category, to deliver richer performance and lasting impact.
Fragrance Concentration
Perfumes (EDP)
Up to 25% Fragrance Dosage
Perfume Body Sprays
Approximately 10% Fragrance Dosage
Our objective goes beyond creating products that simply smell pleasant—we create fragrances designed to leave a lasting impression.
Our Vision
Making Fine Fragrances Accessible to Everyone.
Our vision is to establish My Fragrance as a trusted Indian fragrance brand with a strong presence across domestic and international markets.
We strive to make premium-quality fragrances more accessible while continuously expanding our portfolio through innovative fragrance concepts, modern formats, and evolving consumer needs.
Our Mission
Innovation. Performance. Accessibility.
Our mission is to develop and manufacture high-quality, high-dosage fragrance products that combine innovation, performance, and affordability.
We Are Committed To
✔ Developing distinctive fragrance profiles
✔ Continuously enhancing product quality and performance
✔ Using high fragrance dosage wherever appropriate
✔ Understanding evolving consumer preferences
✔ Delivering premium fragrance experiences at honest prices
✔ Expanding across India and international markets
✔ Building long-term trust with customers and business partners
Founder & Managing Director
Mr. Ravinder Hooda
Founder & Managing Director
Mr. Ravinder Hooda brings over two decades of experience in the fragrance and FMCG industry.
His expertise in fragrance development, manufacturing, consumer insights, and market strategy has played a defining role in shaping the vision and growth of My Fragrance.
His Guiding Philosophy
"Deliver the highest-quality fragrance products at the right value for every consumer."
Under his leadership, My Fragrance continues to strengthen its focus on innovation, manufacturing excellence, product quality, and consumer satisfaction.
Director – Sales & Marketing
Mr. Manoz Kwatrra
Director – Sales & Marketing
With approximately 25 years of experience in the fragrance and FMCG industry, Mr. Manoz Kwatrra brings extensive expertise in sales, marketing, brand development, distribution, and market expansion.
His deep understanding of consumer behaviour and industry dynamics continues to support the growth of My Fragrance across India and international markets.
His vision is to make high-quality, high-dosage fragrances accessible through exceptional value, consistent quality, and meaningful innovation.
Our Brand Promise
Quality • High Dosage • Innovation • Value
With perfumes formulated with fragrance concentrations of up to 25% and perfume body sprays containing approximately 10% fragrance dosage, every product is developed to deliver a richer, longer-lasting fragrance experience.
25+ Years of Fragrance Expertise
Our journey is built on decades of experience across every stage of the fragrance value chain.
From understanding fragrance preferences and developing distinctive fragrance profiles to blending, manufacturing, and bringing finished products to market, we have cultivated expertise that continues to shape everything we create.
Our Purpose
Creating fragrances people love—at prices they can truly appreciate.
Made in India. Created for the World.
Proudly built in India, My Fragrance is driven by a global vision.
We serve consumers and business partners across India and international markets by combining Indian manufacturing excellence with modern fragrance innovation and consumer-focused product development.
Our Belief
Great fragrances should be accessible to everyone, everywhere.
